Overview and Goals for Media Training
How to Look Your Best On Camera
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How to Look Your Best on TV - Overview (2:59)
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How to Apply Makeup for TV Interviews (4:00)
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How to Sit for TV Interviews (2:03)
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How to Smile for TV Interviews (2:40)
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How to Use Your Eyes During a TV Interview (2:29)
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How to Move Your Head for Video Interviews (2:05)
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How to Move Your Body for TV Interviews (1:44)
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How to Move Your Hands for TV Interviews (2:33)
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How to Sit in Your Chair for TV Interviews (1:12)
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How to Stand for TV Interviews (1:07)
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How to Dress for TV Interviews (2:51)
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Video Record and See Your Improvement (1:02)
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How to Critique Your Own Video Performance (3:11)
Messaging
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How to Frame a Media Message (2:08)
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A Media Message Answers all Basic Questions (1:12)
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Media Messages Must be Interesting to Reporters (1:36)
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Media Messages Must Resonate with Media Audience (1:44)
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Your Media Message Needs to Benefit You (1:22)
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Three is the Perfect Number of Media Messages (1:42)
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Media Messages using a Venn Diagram (1:51)
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Have a Positive Media Message (1:06)
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Add Quantifiable Results to Your Media Message (0:47)
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What Problem are you solving, Media Message (1:02)
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Assignment - Create your own Media Message (2:21)
Answering Questions in a media Interview
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How to Answer Questions in a Media Interview Overview (1:47)
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Answer One Question at a Time (1:55)
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Keep Your Eyes on Your Message Points (1:39)
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Do Not Repeat Negative Words from a Reporter (1:03)
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Tell Reporters 'I Don't Know' (2:38)
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Always Be Moving toward Your Message Points (0:56)
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Give Brief Answers to Tough Questions (1:41)
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Aim for All Three Messages In Every Answer (4:02)
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Re-Write the Reporter's Questions in Media Interviews (3:30)
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Don't Add One more thing at the End of the Interview (1:39)
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Don't try to Control the Interview (1:29)
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Practice Answering Questions (1:22)
Speaking in Sound Bites
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What is a Sound Bite Overview (3:20)
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Sound Bites Bold Action Words (0:49)
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Sound Bites Reporters Love Cliches (1:40)
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Sound Bites Emotion (0:51)
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Sound Bites Give Specific Examples (0:37)
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Sound Bites Absolutes (0:42)
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Sound Bites Attacks (2:02)
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Sound Bite Tools Humor (1:15)
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Sound Bite Tools Rhetorical Questions (0:35)
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Sound Bite Tools Analogies (0:44)
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Sound Bite Tools Pop Culture References (0:41)
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Three Easiest Sound Bite Tools (1:31)
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Reflections on Sound Bites (1:21)
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The 5 Outcomes of Every Media Interview (2:33)
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Sound Bite Homework (0:50)
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More Sound Bite Practice (1:14)
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Final Interview Practice (1:39)
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Conclusion (1:13)
BONUS VIDEOS
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How to Eliminate Nerves Before TV Interviews (1:35)
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How to Tell if Your Media Interview Was Effective (1:17)
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If You Forget What to Say During a TV Interview
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Should You Wear Glasses for a TV Interview (1:29)
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How to Look Good for Your Skype Video Interview (2:36)
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How to Make a YouTube Video Via Webcam (1:20)
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What is Media Training? (1:45)
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5 Step Walker Method for Media Training (0:56)
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Should you take beta-blockers or alcohol before TV Interviews (1:47)
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How to Speak Into a Microphone
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How to Think on your Feet for Media Interviews (1:34)
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Crisis Communications, How to Talk to the Media (4:09)
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Emergency Preparation for Media Interviews (1:48)
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Media Interviews, How to Get the Questions in Advance (4:01)
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Media Stars Enjoy Interviews (2:20)
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Worst Television Interview Ever! (1:50)
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How to Give a Great Radio Interview Over the Phone (0:53)
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Top Three Media Interview Mistakes (1:22)
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What if You Hate Your Voice for Media Interviews (2:17)
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How to do a Satellite TV Interview (1:45)
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What Makes Great Media Communicators Great (4:35)
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How to Use a TelePrompTer for TV Newscasts (2:34)
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Never say 'No Comment' the the Media (2:23)
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How to avoid saying uh and um on TV interviews (2:27)
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What is the Difference Between Mediocre Media Training and Great Media Training (1:50)
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How to Stall a Reporter During an Interview (2:35)
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What Ground Rules Should Media Interviews Have (2:20)
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Should You Memorize Your Media Messages for TV Interviews (1:43)
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What Equipment do you need to Conduct a Media Training (1:54)
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What is the Best Video Camera for Making Internet Videos (2:20)
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Media Skills are Learned, not Bred (2:10)
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Which Media Form, Radio, TV, Text is most effective (3:29)
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Media Training Tips for Talk Radio (1:51)
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What if a Reporter Misquotes You (2:50)
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How to Brainstorm Media Messages (2:55)
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What to do if Reporters are stupid, lazy or dumb (2:01)
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Don't Wait for Reporters to Ask Questions (1:45)
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How to Turn Sound bites on and Off (1:39)
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How and When to be a Sound Bite Machine (3:36)
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Media Interview Tips, Return Reporters' Phone Calls (2:09)
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Never Act Defensive in a Media Interview (1:28)
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Don't lie to the media | Media Training (0:50)
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How to Stall for Time if a Reporter Calls (1:42)
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When to Speak Off the Record with Reporters (2:03)
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Don't Time Stamp Your Media Answers (0:58)
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How to Fight Media Bias | Media Training (1:16)
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Don't ask Reporters to Read Back Your Quotes (1:55)
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Don't Wait for Reporters to Call You (1:11)
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Crisis Communications, Don't Let Lawyers Run the Show (1:29)
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How the Media Can Make or Break Your Career (1:50)
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Feedback (1:18)
BONUS MATERIALS
