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Media Training for Print Interviews and Online Publications
Speaking to Reporters
Overview (2:05)
Messaging
How to Frame a Media Message (2:08)
A Media Message Answers all Basic Questions (1:12)
Media Messages Must be Interesting to Reporters (1:36)
Media Messages Must Resonate with Media Audience (1:44)
Your Media Message Needs to Benefit You (1:22)
Three is the Perfect Number of Media Messages (1:42)
Media Messages using a Venn Diagram (1:51)
Have a Positive Media Message (1:06)
Add Quantifiable Results to Your Media Message (0:47)
What Problem are you solving, Media Message (1:02)
Answering Questions in a media Interview
How to Answer Questions in a Media Interview Overview (1:47)
Answer One Question at a Time (1:55)
Keep Your Eyes on Your Message Points (1:39)
Do Not Repeat Negative Words from a Reporter (1:03)
Tell Reporters 'I Don't Know' (2:38)
Always Be Moving toward Your Message Points (0:56)
Give Brief Answers to Tough Questions (1:41)
Aim for All Three Messages In Every Answer (4:02)
Re-Write the Reporter's Questions in Media Interviews (3:30)
Don't Add One more thing at the End of the Interview (1:39)
Don't try to Control the Interview (1:29)
Speaking in Sound Bites
What is a Sound Bite Overview (3:20)
Sound Bites Bold Action Words (0:49)
Sound Bites Reporters Love Cliches (1:40)
Sound Bites Emotion (0:51)
Sound Bites Give Specific Examples (0:37)
Sound Bites Absolutes (0:42)
Sound Bites Attacks (2:02)
Sound Bite Tools Humor (1:15)
Sound Bite Tools Rhetorical Questions (0:35)
Sound Bite Tools Analogies (0:44)
Sound Bite Tools Pop Culture References (0:41)
Three Easiest Sound Bite Tools (1:31)
Reflections on Sound Bites (1:21)
Conclusion
The 5 Outcomes of Every Media Interview (2:33)
Feedback (1:18)
Conclusion (1:09)
Bonus Reading
Media Training A to Z
Media Training Success
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Don't Add One more thing at the End of the Interview
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