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Media Training: How to Speak To The News Media Effectively
Overview and Goals for Media Training
What are your Media Training goals? (2:37)
How to Look Your Best On Camera
How to Look Your Best on TV - Overview (2:59)
How to Apply Makeup for TV Interviews (4:00)
How to Sit for TV Interviews (2:03)
How to Smile for TV Interviews (2:40)
How to Use Your Eyes During a TV Interview (2:29)
How to Move Your Head for Video Interviews (2:05)
How to Move Your Body for TV Interviews (1:44)
How to Move Your Hands for TV Interviews (2:33)
How to Sit in Your Chair for TV Interviews (1:12)
How to Stand for TV Interviews (1:07)
How to Dress for TV Interviews (2:51)
Video Record and See Your Improvement (1:02)
How to Critique Your Own Video Performance (3:11)
Messaging
How to Frame a Media Message (2:08)
A Media Message Answers all Basic Questions (1:12)
Media Messages Must be Interesting to Reporters (1:36)
Media Messages Must Resonate with Media Audience (1:44)
Your Media Message Needs to Benefit You (1:22)
Three is the Perfect Number of Media Messages (1:42)
Media Messages using a Venn Diagram (1:51)
Have a Positive Media Message (1:06)
Add Quantifiable Results to Your Media Message (0:47)
What Problem are you solving, Media Message (1:02)
Assignment - Create your own Media Message (2:21)
Answering Questions in a media Interview
How to Answer Questions in a Media Interview Overview (1:47)
Answer One Question at a Time (1:55)
Keep Your Eyes on Your Message Points (1:39)
Do Not Repeat Negative Words from a Reporter (1:03)
Tell Reporters 'I Don't Know' (2:38)
Always Be Moving toward Your Message Points (0:56)
Give Brief Answers to Tough Questions (1:41)
Aim for All Three Messages In Every Answer (4:02)
Re-Write the Reporter's Questions in Media Interviews (3:30)
Don't Add One more thing at the End of the Interview (1:39)
Don't try to Control the Interview (1:29)
Practice Answering Questions (1:22)
Speaking in Sound Bites
What is a Sound Bite Overview (3:20)
Sound Bites Bold Action Words (0:49)
Sound Bites Reporters Love Cliches (1:40)
Sound Bites Emotion (0:51)
Sound Bites Give Specific Examples (0:37)
Sound Bites Absolutes (0:42)
Sound Bites Attacks (2:02)
Sound Bite Tools Humor (1:15)
Sound Bite Tools Rhetorical Questions (0:35)
Sound Bite Tools Analogies (0:44)
Sound Bite Tools Pop Culture References (0:41)
Three Easiest Sound Bite Tools (1:31)
Reflections on Sound Bites (1:21)
The 5 Outcomes of Every Media Interview (2:33)
Sound Bite Homework (0:50)
More Sound Bite Practice (1:14)
Final Interview Practice (1:39)
Conclusion (1:13)
BONUS VIDEOS
How to Eliminate Nerves Before TV Interviews (1:35)
How to Tell if Your Media Interview Was Effective (1:17)
If You Forget What to Say During a TV Interview
Should You Wear Glasses for a TV Interview (1:29)
How to Look Good for Your Skype Video Interview (2:36)
How to Make a YouTube Video Via Webcam (1:20)
What is Media Training? (1:45)
5 Step Walker Method for Media Training (0:56)
Should you take beta-blockers or alcohol before TV Interviews (1:47)
How to Speak Into a Microphone
How to Think on your Feet for Media Interviews (1:34)
Crisis Communications, How to Talk to the Media (4:09)
Emergency Preparation for Media Interviews (1:48)
Media Interviews, How to Get the Questions in Advance (4:01)
Media Stars Enjoy Interviews (2:20)
Worst Television Interview Ever! (1:50)
How to Give a Great Radio Interview Over the Phone (0:53)
Top Three Media Interview Mistakes (1:22)
What if You Hate Your Voice for Media Interviews (2:17)
How to do a Satellite TV Interview (1:45)
What Makes Great Media Communicators Great (4:35)
How to Use a TelePrompTer for TV Newscasts (2:34)
Never say 'No Comment' the the Media (2:23)
How to avoid saying uh and um on TV interviews (2:27)
What is the Difference Between Mediocre Media Training and Great Media Training (1:50)
How to Stall a Reporter During an Interview (2:35)
What Ground Rules Should Media Interviews Have (2:20)
Should You Memorize Your Media Messages for TV Interviews (1:43)
What Equipment do you need to Conduct a Media Training (1:54)
What is the Best Video Camera for Making Internet Videos (2:20)
Media Skills are Learned, not Bred (2:10)
Which Media Form, Radio, TV, Text is most effective (3:29)
Media Training Tips for Talk Radio (1:51)
What if a Reporter Misquotes You (2:50)
How to Brainstorm Media Messages (2:55)
What to do if Reporters are stupid, lazy or dumb (2:01)
Don't Wait for Reporters to Ask Questions (1:45)
How to Turn Sound bites on and Off (1:39)
How and When to be a Sound Bite Machine (3:36)
Media Interview Tips, Return Reporters' Phone Calls (2:09)
Never Act Defensive in a Media Interview (1:28)
Don't lie to the media | Media Training (0:50)
How to Stall for Time if a Reporter Calls (1:42)
When to Speak Off the Record with Reporters (2:03)
Don't Time Stamp Your Media Answers (0:58)
How to Fight Media Bias | Media Training (1:16)
Don't ask Reporters to Read Back Your Quotes (1:55)
Don't Wait for Reporters to Call You (1:11)
Crisis Communications, Don't Let Lawyers Run the Show (1:29)
How the Media Can Make or Break Your Career (1:50)
Feedback (1:18)
BONUS MATERIALS
Media Training: A Complete Guide
Media Training A to Z
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Don't ask Reporters to Read Back Your Quotes
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